The StartUp Cup is designed with a powerful business model coaching approach at its heart. This approach supports entrepreneurs to accelerate building and testing their business models with real customers. The resulting interactions improve the likelihood of generating revenue and building a viable business, of any type, in a shorter period of time. Sean Griffin, designer of StartUp Cup, created this presentation, explaining the difference between a business model versus a business plan and to support your understanding of how best to prepare your business model to compete in the StartUp Cup.

The Business Model Scorecard (BMSC) mentioned in the presentation is designed specifically to support entrepreneurs, with any type of idea, to work through the universal steps of designing and building a viable business model. It has proven to reduce the time it takes to go to market and start generating revenue.